Hello! 你好!

We are a strategic marketing agency helping global brands Brand Icon connect with affluent Chinese consumers market worldwide.

McDonald's
McDonald's
Pepperstone
Pepperstone
Bupa
Bupa
Estee Lauder
Estee Lauder
Harrods
Harrods
Kao
Kao
Mango TV
Mango TV
Mango TV
Mango TV
Wechat
Wechat
RedNote
RedNote
Bilibili
Bilibili
Youku
Youku
Tencent Video
Tencent Video

FEATURED PROJECTS

A Global Fast-Food Chain's Breakthrough with Chinese Audiences

A strategic debut on Chinese social and media platforms drove strong engagement and cultural relevance among overseas Chinese consumers.
McDonald's case study

Joining a California Government–Driven Social Impact Project

A state-led campaign across Chinese media reached 4.3M Chinese Americans in 3 months, raising awareness for a key public cause.
McDonald's case study

Empowering a Global Beauty Brand to Connect with Chinese Female Consumers

Helped the brand into China's digital ecosystem, forging authentic connections with beauty lovers and amplifying its influence in the market.
McDonald's case study

WHAT WE DO

From strategy to impact, we build authentic connections with Chinese audiences across 80% of China's major media platforms.
xiaohongshu weibo tencent news youku wechat ximalaya toutiao tencent video QQ Music hupu NetEase iqiyi ctrip douyin dianping bilibili JD taobao PDD xiaohongshu weibo tencent news youku wechat ximalaya toutiao tencent video QQ Music hupu NetEase iqiyi ctrip douyin dianping bilibili JD taobao PDD
01
Content

Market Strategy & Planning

We take the time to understand your goals. Together, we'll map out the right platforms, audiences, and timing to ensure your brand makes the greatest impact.

02
Content

Social Media Campaigns

We drive measurable impact through targeted campaigns across platforms like RED, Douyin, Weibo and WeChat. Our expertise encompasses media buying, creative testing, and continuous optimization to ensure your message resonates with the right audience at the perfect moment.

03
Social Media

Full-Funnel Advertising

We provide full advertising support across all major Chinese media platforms, ensuring consistent messaging, smart media planning, flexible media buying strategies, and performance across every touchpoint.

04

Multilingual Creative & Content

We create localized content at scale, with strong multilingual copywriting and creative support tailored to Chinese and global audiences. Our teams in China and overseas collaborate to deliver culturally resonant visuals and messaging optimized for every platform.

Feeling unsure about what media/creative strategies fit you the best?
WE'VE GOT YOU!
Contact us
CLIENTS

Trusted by Global Brands

Kao

Kao

Over the years, we've worked closely with Kao to connect with global audiences through data-driven strategy, platform development, and thoughtful campaigns.

Lancome

Lancome

To deepen Lancôme's connection with global Chinese consumers, we crafted a culturally insightful media strategy that drove meaningful engagement and brand relevance.

Prince of Peace

Prince of Peace

Bringing tradition into the digital age, the Prince of Peace brand has grown its social presence and cultural relevance while staying true to its roots.

99 Ranch

99 Ranch

As 99 Ranch embraced digital transformation, we supported its shift to e-commerce—boosting engagement and conversion through culturally relevant campaigns for overseas Chinese consumers.

ABOUT US

Globally Connected,
Culturally Fluent

We're a cross-cultural team of creatives, strategists, and media experts with offices across Asia and North America. We collaborate across time zones and languages to help brands grow with confidence. We take pride in our local fluency, creative craft, and commitment to doing great work with talented professionals, dedicated partners.

5

Office Locations

10+

Years of experience

42

Markets

100+

Brands

NEWS & INSIGHTS