Platforms That Drive Real Influence

WeChat Interface

RedNote:The UGC-Driven Discovery Engine

RedNote, powered by authentic user-generated content, has become a leading search and discovery platform for the Chinese community.

90%+ UGC makes RedNote a trusted hub for product discovery and lifestyle inspiration.
36% learn trends, 33% seek inspiration.
60%+ rely on RedNote for product recommendations—key for brand marketing.
81% browse products and develop purchase intent.
Red Note Interface

WeChat: The All-in-One Super App for Ecosystem Marketing

WeChat is more than just a messaging tool—it is China’s super app with over 1.3 billion monthly active users, seamlessly connecting social networking, shopping, payments, and search in one platform.

90%+ of Chinese mobile internet users are active on WeChat
70% follow brand accounts for promotions, updates, and customer service
50%+ shop directly through mini-programs
95% of transactions are powered by WeChat Pay
Douyin Interface

Douyin: The Short-Video Powerhouse for Viral Engagement

Douyin (the Chinese version of TikTok) is China’s leading short-video platform, driving entertainment, discovery, and e-commerce through immersive and shareable content. Through short videos, influencer collaborations, and live-stream shopping, brands can capture attention, build visibility, and convert viewers into buyers within minutes.

750M+ monthly active users in China
Average daily usage of 52 minutes per user
40% of users discover new products through Douyin
30% purchase directly via in-app shopping features
Live-stream sessions can achieve 10%+ conversion rates
Weibo Interface

Weibo: The Real-Time Public Platform for Trendsetting

Weibo is China’s leading microblogging platform, where real-time conversations shape trends and drive public opinion. It’s the go-to channel for timely engagement, brand announcements, and viral marketing.

600M+ monthly active users
80% of users aged 18–45 engage with trending topics daily
45% rely on Weibo for news & trend discovery
35% use Weibo to research products and brands
Branded hashtags can reach 100M+ impressions
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